Action movies feel unimaginative when you're not a fan; what, they just run around, jump, shoot guns, and kick each other? Sure, sometimes it's that simple, but when you really give yourself to the genre, you realize—it rules. Action movies have a lot of love and effort invested in them. It takes a lot to be physically fit for a high-octane role, and it takes even more effort to be able to emote when you just need to show brawn.
Besides the obvious effort invested into production and set safety, great casting, and compelling ideas that don't become derivative or boring, action movies are just incredibly fun. Yes, they sometimes just run around, jump, shoot guns, and kick each other, and to that we say, so what? It's great cinema. Just look at the 20 greatest action movie masterpieces of all time and tell me it's not true; you can't.